Valentines day was only a few days away and when I saw this ad by Tiffany. It was timely and relevant, which made me wonder how much of it was coincidence vs. intelligent targeting. See screenshots below for the user flow.
A few things to note:
- On tap event, it brought up an in-app browser which showed a mobile optimized shopping site keeping the user in the context.
- They really thought it through and had a free shipping option that looked like a special promotion made available for the valentines day.
- It was not that hard to complete the check out flow.
No. I did not buy any jewelry that day.
I’ve been studying and researching on the topic of brand and brand marketing, and while looking up more info on the author of the book I recently picked up, I came across this interesting blog article that showed a simple depiction of how ‘purpose’, ‘mission’, ‘vision’, and ‘goals’ align to form a pyramid.
The original article is here:
In the comments section, you will find people asking where the strategy sits and the author’s response is that the pyramid shows the ‘what’ and the strategy is the ‘how’.
I think this is a good thought starter.
- How do you define ‘Strategy’? What’s your one sentence definition of ‘Strategy’?
- What do we mean when we say a business organization is ‘weak on strategy’?
- How can one become stronger in strategic thinking?
These are the screenshots of the latest Pandora iPhone app. In the latest release, it introduced a draggable area on the bottom bar. When you drag it up, it exposes the sound volume control.
I think iOS has first introduced this draggable bar concept in a couple of places.
Shown in the above is the lock screen; when you drag the camera icon up, you get straight into the camera app without having to enter your passcode, which is really handy when you are trying to snap a photo of a precious moment.
Another place I’ve seen this drag gesture is on the notification center.
I think the draggable bar UI metaphor is intuitive, and it is easier to use than the tap gesture. Whenever you are designing a mobile user interface where something slides in and out, you should consider using this metaphor.